Table of Content
And if, like me, you've paged through and remember past issues, you'll find very little new content in the special publications. On your recommendation, though, I'd be willing to check the magazine racks for this new issue. I used to be a member of RHS so I could receive "The Garden". It was good for having a different take on things than that shared by all the US publications.
Gain color confidence with a low-commitment, high-impact DIY project. Painted furniture gives a room personality and an old piece a second life. One of our editors, Katy Kiick Condon, left her home-design comfort zone for the uncharted territory of gardening. The time for winter hibernating has passed.
Better Homes & Gardens July 1944
I think it’s too early to be judgey about that, yet. The newly designed Better Homes and Gardens is both contemporary and content rich, especially in this gardening issue, April, 2016. I good mix of everyday mass market with good design and fresher-than-normal, content.That said, this gardening issue, is well endowed at 148 pages, and call me crazy, but the cover stock feels thicker than that January issue. Not that it’s all about size, but it does add to the experience.
I love great design, but micrograms and foamy soup shot on rusty, greasy metal with denim just isn’t that appetizing. So aside from the fear of one getting lockjaw, I usually don’t find the idea of getting depressed when reading stories about holiday spreads. That said, I don’t want the old bright, sterile and cheerful studio lighting (ala-Kraft 1995 either). This issue offers a nice middle ground style, perfect for mass market, and probably for the brand. Estimated delivery dates - opens in a new window or tab include seller's handling time, origin ZIP Code, destination ZIP Code and time of acceptance and will depend on shipping service selected and receipt of cleared payment.
WHAT'S TRENDING ON BHG.COM
Thinking of the brands in that mode, I have to put some thought to who the audiences are, are they different and are they merging? I did notice that the Martha Stewart Living advertising guidelines listed their core audience and women ages now while last year, the demographic was ten years lower. That’s interesting, but probably more accurate. I would also imagine that the Better Homes and Gardens demographic perhaps earns a bit less per household – only guessing here, I am just basing this on their brand positioning – in my head. Will usually ship within 3 business days of receiving cleared payment. When you walk into your home, do you want to feel calm?
I received a text last week from an assistant at Better Homes and Gardens magazine asking me for my address because “Stephen Orr is a big fan of your blog”. I accepted the request to review the magazine, for many reasons – (one definitely not being because ‘said magazine’ had just nominated this blog for an award – (well, you the audience nominated it – but still). Sometimes the most successful inspiration for an interior comes from a love for the great outdoors.
Better Homes & Gardens April 1989
I really miss Organic Gardening magazine. Sure, the rebranded Organic Life is nice, but not gardening focused. Back to those inner pages (I know, paper stock again!) they are thinner than Martha Stewart Living, but not quite at that cheap-toilet-paper-from-the-New-Jersey-Turnpike-sort-of-way.
The Mass Market lifestyle magazine buyer – walking through Target or Walmart, and choosing between the garden magazines available this month on those shelves. I have to look at it through those lenses. Emily – the new BH&G is not THE GARDEN, not even close, so hold in your expectations.
Better Homes & Gardens September 1976
I was sent a complementary copy of the newly rebranded Better Homes and Gardens magazine. Maybe it’s because it’s the gardening issue, but I have to admit that I like it. Also, look at the new BH&G through the lens of the core consumer.
Much of what I was secretly working on drove a duel gender aisle at major retailers, so maybe…..Better Homes and Gardens is realizing that the old Martha audience was either female, or guys not afraid of ‘feminine pursuits’? It all looks attractive, but aside from the make-up and beauty articles, I could leave this in our manly bathroom and not feel too embarrassed as it sits next to Men’s Health. Looking nice’ doesn’t necessarily mean ‘gay’ in 2016.
Nuggets of turquoise might inspire an accent color, an antique watering can leads to the perfect metal finish, and wispy greenery keeps it all fresh. But we're in the mood for something bold. These oversize botanical wallpapers do the trick. Watch one bring your home to life. You have to check out the "new" (well, year and a half old?) quarterly Garden Design magazine.
The tomato article is spectacular, with both tomato cultural information and original recipes. I really can’t imagine how any lifestyle magazine can survive today in a world were ideas are shared instantly, but this story is an excellent example of how a magazine can, and does, deliver content in a high-value way. It’s not just a story on heirloom tomatoes arranged in a bowl.The food photography is bright and visually relevant as I am getting a little sick of the dark moody shots that look as if they were shot on the floor of a gas station in a third world country.
I ‘get’ cutting costs in mailing weight, as as long as they ink doesn’t bleed through, and the binding holds, I’ guess I can live with that. I mean, we all throw them out eventually, but – now that the photos and recipes are more usable, I may want to save them as a hard copy. Many of us still have most if not all of our Martha Stewart Living issues.
Turn your porch into a space that will tempt you to stay outdoors until the first snowflakes start falling again. Forget the dark, heavy look of hunting lodges and dens. Leather is lightening up and embracing its cheerful side by merging the material's time-tested durability with just-right-for-spring color. That article with the vertical potted wall showcases one of my favorite garden blog's creators. The Horticult is awesome, and their backyard oasis is so cool. Will usually ship within 1 business day of receiving cleared payment.
Both magazines ( now both under various umbrellas of Meredith Corp. in one way or another), they are both in the process of refreshing themselves in an effort to escape survival mode in a world where digital media is challenging the established print media. When it comes to turning the house you have into the home of your dreams, you have a friend in Better Homes and Gardens. Better Homes and Gardens ñ itís where life happens. Of you giving a thumbs-up to BH&G. I buy and look at ALL the magazines even though most are disappointing and, actually, require persistence to page through before adding them to the contents of the recycling bin. I'm usually disappointed by the "special publications" because they simply rehash the best of the archives.
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